Client : Cove Security

Director : Cameron Ahlvers

Cinematographer : Alex Lohrum

When Cove Security approached us, they emphasized two core brand truths: the system is intuitive enough that a child could use it, and its purpose is to protect what matters most—families. Our intent was to translate those ideas into an emotionally grounded narrative that demonstrated ease of use without sacrificing trust or credibility. Rather than relying on technical explanations, we wanted to show how Cove fits naturally into everyday family life, reinforcing peace of mind through simple, human moments.

We crafted a story centered on a working parent leaving home, confident that their family is safe. The narrative visually reinforces Cove’s simplicity by showing a child arming the system, subtly proving the product’s accessibility without overstating it. Throughout the piece, we highlighted the ability to monitor and control the system remotely, underscoring the reassurance Cove provides even when you’re away. The final spot balances warmth and practicality—conveying safety, ease, and reliability in a way that feels authentic to real families and aligned with Cove’s brand values.